Not Your Grandmother's Face Lift

Kenneth Rothaus, MD, Manhattan-Based Plastic & Reconstructive Surgeon, Discusses the Evolution of the Facelift

New York, NY – According to the American Society of Plastic Surgeons (ASPS), fewer patients are opting to go under the knife. The ASPS reports that minimally-invasive procedures increased by 13 percent from the previous year. The look and the ‘face’ of the traditional facelift have changed drastically in the last decade. Mainly in part due to the creation of new, non-invasive skin rejuvenation technologies, such as Portrait^® Plasma Skin Regeneration (PSR).

According to Dr. Kenneth Rothaus, Manhattan and White Plains, NY-based cosmetic plastic and reconstructive surgeon, “When it comes to facelifts, plastic surgeons are striving for a more natural look. This is achieved through the use of minimal incision surgery, performing the procedure at an earlier age, and the use of advanced skin rejuvenation and tightening technologies like Portrait^® Plasma Skin Regeneration.”

“Non-surgical techniques for facial rejuvenation are popular at all ages. For the younger patient, it provides a means to correct and reverse the early signs of aging,” Dr. Rothaus says. “For the middle-aged patient, it provides an alternative procedure to surgery and, finally, for the older segment of the population who may not be candidates for surgery, non-surgical technologies, such as Portrait^® PSR³ provide a means to create a significant improvement in appearance.”

Genetics and lifestyle decisions also help patients maintain a younger, fresher look. Dr. Rothaus recommends his patients not smoke, use daily UVA and UVB sun protection, follow a proper diet, exercise regularly and get a healthy amount of sleep.

Portrait^® PSR³ is the first of its kind - it’s a brand new, non-invasive, in-office plasma technology clinically proven to stimulate a natural regenerative process of the skin. Unlike other procedures on the market, such as CO₂ or erbium, Portrait^® PSR³ offers less downtime and little to no risk of hypopigmentation, scarring or discoloration. And very different from fractionated lasers that only treat a portion of the skin’s surface, Portrait^® plasma affects 100% of the skin’s architecture stimulating a true skin regenerative process. Dr. Rothaus comments, “I believe that the Portrait has expanded the potential for rejuvenation of the aging face in several ways. It can serve as an adjunct procedure that not only enhances the result but allows a more natural result in those patients undergoing facelift or eyelift surgery. Furthermore, it can achieve striking and significant results in those patients who are not candidates for surgery or for whom surgery for a variety of personal reasons is not the right route. It may delay the need for surgery by achieving a rejuvenated look in the younger patient who is just beginning to see the changes associated with the aging face”.

The majority of Dr. Rothaus’ patients who receive Portrait^® Plasma Skin Regeneration are treated to improve tone, texture, enhance collagen and the appearance of tighter looking the skin. He has seen an increase in male patients who have requested Portrait^® PSR³ and notes that this procedure can treat brown spots, acne scarring*, fine lines, wrinkles, and sagging skin and is one of the best technologies for treating the skin of the upper as well as the lower eyelids.

With the addition of Portrait Express™*, a new very low energy treatment, now patients can improve the appearance of their skin significantly with no downtime. “Downtime is a major concern for patients. A procedure must be balanced against the demands of family, work and social engagements,” Dr. Rothaus says.

* Pending FDA Clearance

Rhytec

Rhytec develops innovative technologies based on sound scientific and clinical research for the dermatological, plastic and cosmetic surgery markets. Plasma energy stimulates a true skin regenerative process that is supported by 30 completed and ongoing clinical trials. Founded in 2004, Rhytec works with leading plastic surgeons, dermatologists and cosmetic physicians to develop new technologies that enhance the skin’s appearance and function in order to improve the quality of life for patients seeking treatment. Rhytec, Inc. is privately held, based in Waltham, MA (US) and is a subsidiary of Rhytec, Ltd. in Berkshire (UK).

For more information on Portrait Plasma, or to speak with Dr. Kenneth Rothaus, please contact Jessica Bacharach at Creative Media Marketing at (212) 979-8884 x 207.