Rhytec Introduces First of it's Kind Plasma Treatment

PORTRAIT EXPRESS™

NEW YORK, NY (February 14, 2007) – The power of plasma reaches new levels as Rhytec announces the introduction of Portrait Express^™ a new very low plasma energy of 0.5 Joules for treating photodamage with no downtime (www.portrait-express.com). In a just completed clinical study, this 10 minute procedure showed improvement in skin tone, texture, fine lines, and pigmentary alterations.

Portrait^®, the first-of-it’s kind skin regeneration technology for the face and body utilizes plasma energy to create new life for your skin at its foundation, replacing old damaged collagen and elastin – the keys to unsurpassed skin quality and long lasting improvements. Portrait Express™ is the latest energy level and expands the spectrum of treatment options available with Portrait^® plasma from this no downtime treatment to a high energy treatment with CO₂ laser like results.

Less is more with Portrait Express™, where doctors apply three to six very low energy Portrait treatments three weeks apart using the newly established energy of 0.5 J. At the conclusion of the study conducted by Eric Bernstein, MD Director of the Laser Surgery and Cosmetic Dermatology Centers, Inc., he explained “I believe it is better to do multiple treatments at a lower energy with almost any technology. You’re able to tweak the body’s healing powers without causing a lot of damage. I also think you achieve better results in the long run, as well as fewer side effects.”

Currently pending FDA clearance, Portrait Express™ provides results for patients with no pain and no downtime. In his original study, a topical anesthetic cream was applied. “We started using L-MX cream, but quickly realized this was not necessary,” Dr. Bernstein said. For Portrait Express™ a lotion is applied exclusively to hydrate the skin. Post-treatment, patients reported feeling heat and warmth to the skin, which Dr. Bernstein suggests to him that significant remodeling is taking place.

Mark Goble, MD, Chief Executive Officer and founder of Rhytec, Inc. commented, “Portrait Express is a very exciting development providing a truly no-downtime plasma treatment option. Physicians and patients can now select an option that is right for them depending on the level of sun damage, lifestyle and outcomes expectation. There has never been such a versatile technology in the market and that versatility means a quick return on investment for physicians as well as more satisfied patients experiencing the proven benefits of plasma skin regeneration”.

About Rhytec, Inc.
Rhytec develops innovative technologies based on sound scientific and clinical research for the dermatological, plastic and cosmetic surgery markets. Plasma energy stimulates a true skin regenerative process that is supported by 30 completed and ongoing clinical trials. Founded in 2004, Rhytec works with leading plastic surgeons, dermatologists and cosmetic physicians to develop new technologies that enhance the skin’s appearance and function in order to improve the quality of life for patients seeking treatment. Rhytec, Inc. is privately held, based in Waltham, MA (US) and is a subsidiary of Rhytec, Ltd. in Berkshire (UK).